Christopher Howlett Enterprise: this is not art but design.

Ongoing since 2005, Melbourne Australia

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Christopher Howlett Enterprise: this is not art but design.

Photofeaturephoto icon

2008

Online: Melbourne Victoria, Brisbane Queensland, Australia

Christopher Howlett Enterprise: this is not art but design - ongoing project.

Christopher Howlett Enterprise was a process driven work of conceptual art that began in 2005 and turned the artist’s art practice into a design business through the New Enterprise Incentive Scheme (NEIS) which is a self-employment program funded by the Department of Education Employment and Workplace Relations (DEEWR). NEIS helps eligible people become self supporting and independent of Centrelink by establishing and running their own business.

The project conflated the divisions between contemporary art and design using a business model to take a critical look at the role contemporary art plays within the Creative "Industries".

In Melbourne, 2005 he began Christopher Howlett Enterprise: this is not art, but design. This critical, time-based performance work comes out of French theorist Nicolas Bourriaud's relational art aesthetics of the 90's where "a set of artistic practices which take as their theoretical and practical point of departure the whole of human relations and their social context, rather than an independent and private space"; and problematises, critical designs position that this form of design is "affirmative design: design that reinforces the status quo" and as a result is not critical.

Christopher Howlett Enterprise: this is not art, but design. questioned the role of the artist and studio, examined the theoretical links between relational and critical design aesthetics and participated in a Centrelink approved study for the long term unemployed called NEIS (New Enterprise Incentive Scheme).

In 2006 he opened up his own interactive design studio called Post Studio Arts.com which took his research in contemporary aesthetic debates, 60's post studio art and mapped them onto a design business model.

This studio was the bi-product from Howlett's internet based project called Christopher Howlett Enterprise: this is not art but design which took his art practice and turned it into a brand. Below are a number of clients who worked with Post Studio Arts to realize their campaigns. In the upcoming weeks there will be a number of new photofeatures added to each of these image examples.

Client: Binary Blue

Campaign: Corporate Induction Module Design

Medium: Photoshop

Client: Game Developers' Association of Australia (GDAA)

Campaign: Game Connect: Asia Pacific Conference

Medium: Internet

Client: Mirror Marketing and Events

Campaign: The Great Aussie BBQ III

Medium: E-newsletter, Print and Illustration

Client: Consulting Elements

Campaign: Online branding

Medium: Internet

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Client: Game Developers' Association of Australia (GDAA)

Campaign: Online branding and identity

Medium: Internet and Print

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Client: GlobalBLUE Solutions

Campaign: Corporate identity

Medium: Internet, Print and DVD

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Client: The Domain

Campaign: Online PR

Medium: Internet

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Client: Open Channel

Campaign: Online Branding and Brochure Design

Medium: Internet and Print

Client: Mirror Marketing and Events

Campaign: Online PR

Medium: Internet and Corporate copywriting

Client: Digital Harbour

Campaign: Online PR

Medium: Corporate copywriting

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